FSN E-Commerce Ventures Ltd.

Financial

	FSN E-Commerce	Eternal	One97 Communications
Operational Metrics
Marketplace
Monthly Unique Visitors - Total	52.3 Mn	n/a	n/a
Monthly Unique Visitors - Fashion	18.1 Mn	n/a	n/a
Monthly Unique Visitors - Beauty & Personal Care	34.2 Mn	n/a	n/a
Quarterly Visits - Total	570.0 Mn	n/a	n/a
Quarterly Visits - Fashion	169.0 Mn	n/a	n/a
Quarterly Visits - Beauty & Personal Care	401.0 Mn	n/a	n/a
Average Order Value	2467.67 Rs	n/a	n/a
Average Order Value - Beauty & Personal Care	2127.0 Rs	n/a	n/a
Average Order Value - Fashion	4901.0 Rs	n/a	n/a
Gross Merchandise Volume (GMV) - Quarterly	4519.8 Rs Crs	n/a	504000.0 Rs Crs
Gross Merchandise Volume (GMV)- Quarterly - Fashion	1129.9 Rs Crs	n/a	n/a
Gross Merchandise Volume (GMV)- Quarterly - Beauty & Personal Care	3389.9 Rs Crs	n/a	n/a
Quarterly Orders - Total	17.1 Mn	n/a	n/a
Quarterly Orders - Beauty & Personal Care	15.0 Mn	n/a	n/a
Quarterly Orders - Fashion	2.1 Mn	n/a	n/a
Retail Chains
Number of Stores	165.0 .	n/a	n/a
Unclassified
Advertisement Spend as a % of Total Sales	13.3 %	11.05 %	7.71 %
Financials
5 yr Average ROE	2.47 %	-70.83 %	-20.44 %
5yr average Equity Multiplier	2.45	1.69	1.32
5yr Average Asset Turnover Ratio	1.8	0.44	0.39
5yr Avg Net Profit Margin	0.63 %	-34.26 %	-46.35 %
Price to Book	42.29	10.83	3.88
P/E	0.0	348.17	0.0
5yr Avg Cash Conversion Cycle	41.74 Days	-77.68 Days	52.83 Days
Inventory Days	67.72 Days	2.04 Days	0.0
Days Receivable	11.58 Days	18.85 Days	52.83 Days
Days Payable	59.72 Days	421.63 Days	37.89 Days
5yr Average Interest Coverage Ratio	1.82	-76.57	-55.96
5yr Avg ROCE	10.35 %	-24.26 %	-17.96 %
5yr Avg Operating Profit Margin	5.21 %	-35.16 %	-44.44 %
5 yr average Debt to Equity	0.47	0.0	0.02
5yr CAGR Net Profit	n/a	n/a	-13.0 %
5yr Average Return on Assets	1.25 %	-20.19 %	-15.52 %
Shareholdings
Promoter Holding	52.16 %	0.0	0.0
Share Pledged by Promoters	0.0	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.27 %	0.0	0.0
Change in Mutual Fund Holding (3 Yrs)	17.61 %	16.55 %	12.06 %

Business

	FSN E-Commerce	Eternal	One97 Communications
Product Wise Break-Up	Product Wise Break-Up Beauty Products 85.27 Marketing 9.9 Marketplace 4.29 Quick Commerce-Blinkit 0 Hyperpure 0 Zomato Pro 0 Dine Out Advertising 0 Delivery Revenue 0 Marketing Services 0 Payment & Financial Services 0 Others 0.54	Product Wise Break-Up Beauty Products 0 Delivery Revenue 38.33 Payment & Financial Services 0 Marketing 0 Quick Commerce-Blinkit 25.88 Zomato Pro 0 Advertising 4.79 Hyperpure 30.92 Marketing Services 0 Marketplace 0 Others 0.08	Product Wise Break-Up Beauty Products 0 Delivery Revenue 0 Payment Processing 82.33 Marketing 0 Quick Commerce-Blinkit 0 Zomato Pro 0 Dine Out Advertising 0 Hyperpure 0 Marketing Services 14.61 Marketplace 0 Others 3.06
Segment Break-Up	Segment Break-Up Beauty and Personal Care 90.87 Fashion 8.78 Revenue from sale of traded goods 0 Royalty Income 0 Revenue From Services 0 Others 0.35	Segment Break-Up Traded Goods 26.18 Beauty and Personal Care 0 Services 73.82 Fashion 0 Royalty Income 0	-
Gross Merchandise Value	Gross Merchandise Value Existing Customers 56.0 New Customers 44.0	-	-
Location Wise Break-Up	Location Wise Break-Up India 99.92 UAE 0 Others 0.08	Location Wise Break-Up UAE 3.22 India 95.83 Others 0.95	Location Wise Break-Up UAE 0 India 100.0

FSN E-Commerce Ventures Ltd.

FSN E-Commerce Ventures Ltd.

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