About
Alphabet Inc., through its subsidiaries, provides online advertising services in the United States, the United Kingdom, and rest of the world. The company offers performance and brand advertising services. It operates through Google and Other Bets segments. The Google segment includes principal Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome, and Google Play, as well as technical infrastructure and newer efforts, including Virtual Reality. This seg… Read more Read less
Market share
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91.51%
Search Hits - Global Market Share
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53.92%
Digital Ad Spend - Global Marketshare
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9.78%
Cloud Infra + Enterprise SaaS - Market share
Modal title
Revenue Mix
Segment Break-Up
(Latest)
- 1y
- 2y
- 3y
- 5y
- 10y
- All
Source
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Latest
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Historic
Product Break-Up
(Latest)
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- 2y
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- 5y
- 10y
- All
Source
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Latest
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Historic
Location Wise Break-Up
(Latest)
- 1y
- 2y
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- 5y
- 10y
- All
Source
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Latest
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Historic
Asset Break-Up
(Latest)
- 1y
- 2y
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- 5y
- 10y
- All
Source
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Latest
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Historic
Sales Growth Breakdown
| FY19 | FY18 | FY17 | FY16 | |||
|---|---|---|---|---|---|---|
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Total Sales Growth
|
18.00 | 23.00 | 23.00 | 23.00 | ||
|
USA
|
18.00 | 21.00 | 23.00 | — | ||
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Constant Currency Growth
|
18.00 | 21.00 | 23.00 | — | ||
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Others
|
18.00 | 24.00 | 32.00 | 18.00 | ||
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Constant Currency Growth
|
25.00 | 30.00 | 30.00 | 29.00 | ||
|
APAC
|
26.00 | 32.00 | 29.00 | 27.00 | ||
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Constant Currency Growth
|
28.00 | 31.00 | 29.00 | 27.00 | ||
|
EMEA
|
13.00 | 24.00 | 19.00 | 15.00 | ||
|
Constant Currency Growth
|
19.00 | 20.00 | 21.00 | 23.00 |
Operational Metrics
Quarterly
Yearly
Number of ANDA's Filed
Select a Metric
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Google Cloud Revenue - Quarterly
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Google Cloud Revenue Growth
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Youtube Revenue - Quarterly
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Aggregate TAC Rate
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TAC to Distribution Partners
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TAC to Google Network Members
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Google Properties TAC Rate
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Network Members TAC Rate
-
Cost-Per-Click - YoY Growth
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Paid Clicks on Google Properties - YoY Growth
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Cost Per Impression Google Network Members- YoY Growth
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Impressions on Network Member Properties - YoY Growth
-
R&D as a % of Sales
| FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 | ||
|---|---|---|---|---|---|---|---|---|---|---|
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Google Cloud Revenue - Quarterly
$ Billion
|
— | — | — | — | — | — | — | — | — | |
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Google Cloud Revenue Growth
%
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— | — | — | — | — | — | — | — | — | |
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Youtube Revenue - Quarterly
$ Billion
|
— | — | — | — | — | — | — | — | — | |
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Aggregate TAC Rate
%
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— | — | — | — | — | — | — | — | — | |
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TAC to Distribution Partners
$ Mn
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— | — | — | — | — | — | — | — | — | |
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TAC to Google Network Members
$ Mn
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— | — | — | — | — | — | — | — | — | |
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Google Properties TAC Rate
%
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— | — | — | — | — | — | — | — | — | |
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Network Members TAC Rate
%
|
— | — | — | — | — | — | — | — | — | |
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Cost-Per-Click - YoY Growth
%
|
— | — | — | — | — | — | — | — | — | |
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Paid Clicks on Google Properties - YoY Growth
%
|
— | — | — | — | — | — | — | — | — | |
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Cost Per Impression Google Network Members- YoY Growth
%
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— | — | — | — | — | — | — | — | — | |
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Impressions on Network Member Properties - YoY Growth
%
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— | — | — | — | — | — | — | — | — | |
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R&D as a % of Sales
%
|
— | — | — | — | — | — | — | — | — |
| Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Dec 18 | Sep 18 | Jun 18 | Mar 18 | Dec 17 | Sep 17 | Jun 17 | Mar 17 | Dec 16 | Sep 16 | Jun 16 | Mar 16 | Dec 15 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Google Cloud Revenue - Quarterly
$ Billion
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Google Cloud Revenue Growth
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Youtube Revenue - Quarterly
$ Billion
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Aggregate TAC Rate
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
TAC to Distribution Partners
$ Mn
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
TAC to Google Network Members
$ Mn
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Google Properties TAC Rate
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Network Members TAC Rate
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Cost-Per-Click - YoY Growth
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Paid Clicks on Google Properties - YoY Growth
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Cost Per Impression Google Network Members- YoY Growth
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Impressions on Network Member Properties - YoY Growth
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | |
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R&D as a % of Sales
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Dec 18 | Sep 18 | Jun 18 | Mar 18 | Dec 17 | Sep 17 | Jun 17 | Mar 17 | Dec 16 | Sep 16 | Jun 16 | Mar 16 | Dec 15 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Google Cloud Revenue - Quarterly
$ Billion
|
— | — | — | 7.32 | 6.87 | 6.28 | 5.82 | 5.54 | 4.99 | 4.63 | 4.05 | 3.83 | 3.44 | 3.01 | 2.78 | 2.23 | 2.38 | 2.1 | 1.82 | 1.46 | — | — | — | 1.01 | — | — | — | — | — | — | — | — | |
|
Google Cloud Revenue Growth
%
|
— | — | — | 32.02 | 37.64 | 35.61 | 43.83 | 44.64 | 44.89 | 53.91 | 45.73 | 46.56 | 44.77 | 43.19 | 52.16 | 52.76 | — | — | — | 43.93 | — | — | — | — | — | — | — | — | — | — | — | — | |
|
Youtube Revenue - Quarterly
$ Billion
|
— | — | — | 7.96 | 7.07 | 7.34 | 6.87 | 8.63 | 7.21 | 7.0 | 6.0 | 6.88 | 5.04 | 3.81 | 4.04 | 3.79 | 3.8 | 3.6 | 3.02 | 2.79 | — | — | — | 2.04 | — | — | — | — | — | — | — | — | |
|
Aggregate TAC Rate
%
|
21.2 | 21.6 | 21.5 | 22.0 | 21.7 | 21.7 | 21.9 | 21.8 | 21.6 | 21.7 | 21.7 | 22.3 | 22.0 | 22.4 | 22.1 | 22.3 | — | 22.0 | 22.0 | 23.0 | — | — | — | 22.7 | — | — | — | 21.2 | — | — | — | 21.3 | |
|
TAC to Distribution Partners
$ Mn
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3856.0 | 3617.0 | 3383.0 | 3506.0 | 3155.0 | 3009.0 | 2902.0 | — | — | — | — | — | — | — | — | — | |
|
TAC to Google Network Members
$ Mn
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3634.0 | 3621.0 | 3477.0 | 3930.0 | 3427.0 | 3411.0 | 3386.0 | — | — | — | — | — | — | — | — | — | |
|
Google Properties TAC Rate
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 13.0 | 13.0 | 13.0 | — | — | — | 12.0 | — | — | — | 9.2 | — | — | — | — | |
|
Network Members TAC Rate
%
|
— | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 69.0 | 69.0 | 70.0 | — | — | — | 74.0 | — | — | — | 70.0 | — | — | — | — | |
|
Cost-Per-Click - YoY Growth
%
|
4.0 | -3.0 | -7.0 | -1.0 | -5.0 | — | 8.0 | 15.0 | 18.0 | 31.0 | 3.0 | -10.0 | -15.0 | -15.0 | -4.0 | -6.0 | -2.0 | -11.0 | -19.0 | -29.0 | — | — | — | -16.0 | — | — | — | — | — | — | — | — | |
|
Paid Clicks on Google Properties - YoY Growth
%
|
7.0 | 8.0 | 8.0 | 10.0 | 8.0 | 12.0 | 16.0 | 23.0 | 22.0 | 26.0 | 25.0 | 19.0 | 27.0 | 8.0 | 12.0 | 23.0 | 18.0 | 28.0 | 39.0 | 66.0 | — | — | — | 48.0 | — | — | — | — | — | — | — | — | |
|
Cost Per Impression Google Network Members- YoY Growth
%
|
1.0 | -5.0 | -5.0 | 1.0 | -5.0 | 2.0 | 17.0 | 35.0 | 39.0 | 63.0 | 19.0 | -8.0 | -7.0 | -23.0 | -7.0 | 1.0 | -3.0 | -1.0 | 1.0 | 5.0 | — | — | — | -4.0 | — | — | — | — | — | — | — | — | |
|
Impressions on Network Member Properties - YoY Growth
%
|
-3.0 | 0.0 | -5.0 | 3.0 | 3.0 | 6.0 | 5.0 | 2.0 | 2.0 | -1.0 | 7.0 | 15.0 | 15.0 | 16.0 | 12.0 | 9.0 | 12.0 | 11.0 | 6.0 | 7.0 | — | — | — | 13.0 | — | — | — | — | — | — | — | — | |
|
R&D as a % of Sales
%
|
14.68 | 14.19 | 16.43 | 13.5 | 14.87 | 14.1 | 13.4 | 11.56 | 11.8 | 12.4 | 13.5 | 12.34 | 14.8 | 18.0 | 16.6 | 16.59 | 16.18 | 15.95 | 16.6 | 15.36 | 15.51 | 15.66 | 16.18 | 13.32 | 15.14 | 16.04 | 15.93 | 13.9 | 16.02 | 15.64 | 16.62 | — |